During her final year as a BBA Strategic Design and Management student, Chyelle Milgrom partnered with Gallo Wine on a project organized by faculty member Hala Malak. The goal? To explore market insights into the health and wellness industry.
When she discovered that the term 鈥渉ealth鈥 has a variety of meanings, Milgrom set about creating an interactive data tool that could reveal what health means to different people and how that could shape their purchasing behavior and
other activities in health-fostering ways.
Milgrom鈥檚 solution came in the form of 鈥淗ow Healthy Are We?鈥 (HHAW), a gamified digital questionnaire exploring eight dimensions of health and designed to yield information about health habits and perceptions. On the website, Milgrom notes
that while similar market surveys have been released, none fully consider design and user experience.聽
HHAW has shown that an individual's habits and convictions dramatically influence purchasing. But the survey can offer more than basic market insights. Milgrom says it can be helpful both to individuals seeking to better understand their
health habits and to governments, institutions, and businesses. 鈥淗HAW is not attempting to tell individuals whether or not they are healthy,鈥 writes Milgrom. 鈥淚nstead, it aims to help people see the patterns in their health-related
consuming habits so they can understand what prompts them to want, use, and even stop using products. The end goal is the self-awareness that factors into health鈥攁s well as an understanding of the ways marketers can manipulate us toward
less health-fostering decisions.鈥
Since graduating, Milgrom has worked as a Web designer and quality assurance tester. Reflecting on her education, she says it revealed her aptitude for 鈥渕anagement, recognizing patterns, and decoding data into valuable insights that help
develop strategic business acumen.鈥 As Milgrom continues to build her career, she says, she鈥檚 determined to create work with social impact.聽