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Experiential Marketing

Experiential marketing is a powerful brand promotion tool that has reshaped the marketing and PR industry. Students master a range of experiential marketing techniques, including partnership development, research, local and national promotion, and pop-up activations. They learn to process and implement ideas for brand promotion using methods including field marketing and digital and social promotion. Through workshopping, case study analysis, creation of mood boards, and brainstorming sessions, students learn to think creatively and develop innovative experiential marketing campaigns.

Influencer Marketing and Celebrity Relations

In today鈥檚 marketplace, celebrities and influencers play a key role in brand promotion. In this course, students acquire essential skills involved in influencer marketing efforts and in raising brand awareness and equity, including talent procurement, local and national promotion, and the use of talent endorsements. These skills can be applied in field marketing initiatives, digital and social campaigns, experiential activations, and brand ambassador programming. Through case study analysis and virtual brainstorming sessions, students learn how to think strategically and workshop innovative ways to procure the right brand ambassadors or influencers for marketing campaigns and experiential initiatives.聽

鈥淓xperiential is the new PR.鈥�

Program Highlights

Who Should Enroll

• Entrepreneurs looking for new approaches to promoting their brand聽
• Marketers who wish to diversify their digital skills to support business growth
• Fashion business professionals looking to acquire new skills for brand promotion
• Professionals interested in moving to a career in fashion marketing

What You鈥檒l Gain

• Understanding of experiential and influencer marketing as a powerful marketing and PR tool for brands
• Marketing tools needed to promote brand awareness nationally and/or locally
• The ability to process and implement ideas through workshop and brainstorming sessions聽
• Brand and PR promotion tools for use in talent relations and influencer marketing channels 聽聽
• Key tactics for raising brand awareness and equity during marketing campaigns聽
• The ability to brainstorm and implement an experiential and talent procurement strategy for brands 聽
• The ability to effectively present strategy proposals to a client聽

How You鈥檒l Learn

• Engaging video lectures and interviews with industry experts
• Direct interaction with faculty practitioners at the top of their fields
• Online collaboration and video conferencing
• Project-based learning focused on developing real-world skills and portfolio assets

Why The New School?

The professional landscape as we鈥檝e known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student鈥檚 creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design鈥攁 globally top-ranked design school鈥攐ur faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.