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Consumer Behavior

This course focuses on demographic and psychographic profiles of consumer interests. It emphasizes generational marketing while also exploring segmented and niche markets.

Fashion Merchandising

Study fundamental techniques for merchandising fashion for an apparel company or as a boutique owner.

Medium of Fashion: Textiles

Aimed at fashion design students and design professionals, this course covers the elements involved in the design and manufacture of apparel and accessories.

Worth to Westwood: Fashion from the 19th to the 21st Century

This fashion history course opens with an introduction to Charles Frederick Worth, the father of haute couture and concludes with a discussion of Dame Vivienne Westwood, the designer who brought punk and New Wave fashion into the mainstream.

Fashion Buying

Understand the essentials of fashion buying, including product selection, trend analysis, vendor negotiation, and retail math.

Experiential Marketing

Through workshops and case studies, students learn about this powerful marketing method, which has reshaped the way brands develop their marketing and PR strategies.

Two electives

Electives that fulfill certificate requirements include Influencer Marketing and Celebrity Relations, Design Sketching 1, Construction Techniques 1, and more.

鈥淲hile facts and figures are important, learning hinges on connection and synthesis of ideas. These 鈥榮parks鈥� come through conversation and engagement in the classroom.鈥�

Program Highlights

Who Should Enroll

• Anyone interested in the marketing, merchandising, and retailing of fashion, fashion history, or the globalization of fashion
• Fashion professionals who want to master best practices
• Independent designers who are pursuing entrepreneurship or creative partnerships
  

What You鈥檒l Gain

• The terminology and leadership skills demanded for communication between vendors, suppliers, and producers
• An understanding of the process of product development in a global marketplace
• Demographic and psychographic analysis tools for identifying consumers
• Social media tools for marketing to customers
  

How You鈥檒l Learn

• Engaging video lectures and interviews with industry experts
• Direct interaction with faculty practitioners at the top of their fields
• Online collaboration and video conferencing聽
• Project-based learning focused on developing real-world skills and portfolio assets

Why The New School?

The professional landscape as we鈥檝e known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student鈥檚 creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design鈥攁 globally top-ranked design school鈥攐ur faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.